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Blue Chip Or Bust


Special Report (Enterprise) IN BOX

BLUE CHIP OR BUST

As big business shrinks, students covet jobs with small employers, right? Wrong. A survey of 262 Midwestern college counselors finds blue chips signify money, power, and prestige. "It's a constant challenge to convince students to think small," says surveyor Larry S. Beck of Ball State University. Happily or not, though, 75% land at "microbusinesses."EDITED BY I. JEANNE DUGAN


American Apparel's Future
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