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Prognosis '96 Media/Entertainment
Posted on January 07, 1996
Related
Industry Outlook -- Services: MEDIA/ENTERTAINMENT
PROGNOSIS '96--MEDIA/ENTERTAINMENT
Positives
-- The Olympics, the election, and a revived economy should increase TV ad revenue by about 8%.
-- Telecom deregulation will spur a burst of investment by phone companies in cable TV.
-- Foreign demand for U.S. entertainment remains strong.
Negatives
-- Technology disappointments will slow adoption of interactive TV.
-- Smaller players may be shunted aside.Return to top
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