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Prognosis '96 Media/Entertainment


Industry Outlook -- Services: MEDIA/ENTERTAINMENT

PROGNOSIS '96--MEDIA/ENTERTAINMENT

Positives

-- The Olympics, the election, and a revived economy should increase TV ad revenue by about 8%.

-- Telecom deregulation will spur a burst of investment by phone companies in cable TV.

-- Foreign demand for U.S. entertainment remains strong.

Negatives

-- Technology disappointments will slow adoption of interactive TV.

-- Smaller players may be shunted aside.Return to top

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