Industry Outlook -- Basic Industries: AUTOS

PROGNOSIS '96--AUTOS

Positives

-- Lower interest rates make auto loan and lease payments more affordable.

-- A flood of products--Ford's Escort and new pickup and GM's family sedans--should whet consumer appetites.

Negatives

-- Cost-cutting and a weaker yen are making the Japanese tougher competitors than ever.

-- Price-conscious consumers are demanding deals.Return to top

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