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These Bunnies Are Multiplying Like Rabbits (Int'l Edition)


International -- Readers Report

THESE BUNNIES ARE MULTIPLYING LIKE RABBITS (int'l edition)

Your article "Winding up for the big pitch" (International Business, Oct. 23) continuously alludes to the Duracell bunny. However, if my memory serves me, that unstoppable drumming bunny belongs to Eveready batteries.

David Balcon

Managing Director

Northwest Research & Consulting

Edmonton, Alb.

Editor's note: Although many readers found this confusing because Eveready uses a bunny in its American ads, BUSINESS WEEK was correct in reporting that, in China, a bunny runs in Duracell advertisements.


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