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Table: Strategy 4: Bracing For More Open Markets

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TABLE: Strategy 4: Bracing For More Open Markets


CHINATRUST TAIWAN The country's leading credit- $12.6 BILLION*

card issuer is finding its up 20%

niche by providing a wide

range of services for Taiwanese

executives working abroad and

other overseas Chinese.

PHILIPPINES PHILIPPINES Responding to new competition, $240 MILLION

LONG DISTANCE PLDT has revamped management up 40%

in a bid to boost sales through

improved services and better marketing.

THAI THAILAND Catching up to Citibank in $20 BILLION*

FARMERS BANK innovative products, the bank up 15.2%

is undergoing a reengineering

to become more responsive to customers.

PRESIDENT TAIWAN Faced with tough rivals at $930 MILLION

home, this food company is up 3%

rapidly expanding into China

as a way to spur new growth.

CREATIVE SINGAPORE Hit by clones in the market, $350 MILLION

TECHNOLOGY the creator of the soundblaster up 42%

is pumping big funds into R&D

for new products.


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