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Pc Shopping Can't Match Squeezing The Tomatoes


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PC SHOPPING CAN'T MATCH SQUEEZING THE TOMATOES

If online grocery-shopping services such as Peapod ever became viable, is there any doubt that the supermarkets would immediately take over this high-margin service, at lower costs, and deliver from the local store ("The grocery cart in your PC," Marketing, Sept. 11)?

Harman's, a Utah grocery chain, set up a service using America Online last November. Only 100 people had used it by June, 1995. Why? Except for the very wealthy, groceries are a family's largest weekly expenditure. If shoppers are not too old or infirm, they want to see if the roast beef is lean, squeeze the tomatoes, and thump the melons.

William J. Wholey

President

Wholey Co.

Fort Lauderdale, Fla.


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