Marketing: COSMETICS
TABLE: Between Class And Mass
Retail prices for cosmetics
Lipstick Foundation Blush Eye shadow
DEPARTMENT STORES
Estee Lauder $15.00 $27.50 $20.00 $10.00
SEARS
Circle of Beauty $8.50 $12.50 $10.00 $8.00
DRUG AND DISCOUNT STORES
Revlon $8.50 $9.25 $8.75 $7.00