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Table: The Market Fiat Wants To Crack
Posted on September 10, 1995
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International Business: ITALY
TABLE: The Market Fiat Wants to Crack
CAR TYPE Midsize, including sedans, coupes, and hatchbacks
PRICE RANGE $15,000 to $24,000
MARKET SIZE 3.6 million cars sold in 1994
THE PLAYERS VW Golf, Opel Astra, Ford Escort, Peugeot 306, Renault 19
NEW ENTRIES Fiat Bravo/Brava, Renault Megane
DATA: BUSINESS WEEK
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