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Fewer Negatives With This Camera?

Posted on August 20, 1995

Inside Wall Street

FEWER NEGATIVES WITH THIS CAMERA?

Investor Jack Silver had wild forecasts for Concord Camera (LENS) two years ago: He predicted that fiscal 1995 earnings would boil up to 70 cents a share, en sales of $100 million, and that the stock, then at 6, would double in a year. Today, the stock is at 4, and Concord posted a 1994 loss of 9 cents on sales of $54.8 million. Fiscal 1995 was its third year of red ink. So has Silver bailed out? Not quite. He has upped his stake from 5% to 7.6%.

This time, though, Silver may be a winner. Whispers are that Concord will sign agreements with 3M and Germany's Agfa-Gevaert, a maker of photo equipment. These deals would double Concord sales of disposable or single-use cameras, which the two companies will market under their own names. The two contracts combined are valued at $25 million, figures one insider.

"That's quite a big deal for Concord, whose sales from single-use cameras last year were just $27 million," says a New York money manager. Next year, sales of single-use cameras are expected to rise to $35 million. Total sales (without adjusting for the 3M and Agfa contracts) are estimated at $75 million.

"Sales very possibly will hit $100 million by fiscal 1996," says the pro, who figures Concord will finally be in the black, earning 65 cents to 70 cents a share. Concord now has 20% of the market for single-use cameras, and Eastman Kodak has 50%. The company aims to boost sales of the high-margin disposables to 50% from 35% of total sales.BY GENE G. MARCIAL

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