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J&J Returns To The U.S. Iud Market


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J&J RETURNS TO THE U.S. IUD MARKET

EVER SINCE A.H. ROBINS' Dalkon Shield proved harmful to thousands of women, Johnson & Johnson has steered clear of the U.S. intrauterine device market--even as its IUD sales boomed overseas. On July 28, though, J&J quietly acquired GynoPharma, which has marketed the ParaGard copper IUD in the U.S. since 1988. GynoPharma CEO Roderick Mackenzie sees the deal as vindication. "People thought I was crazy when I put the IUD on the market," he says. Mackenzie plans to develop more women's products through a new outfit, Gynetics.EDITED BY KEITH H. HAMMONDS


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