Businessweek Archives

Liberalism Is Getting Old

Posted on August 06, 1995

Washington Outlook: CAPITAL WRAPUP

LIBERALISM IS GETTING OLD

Fund-raising for liberal causes may really be dying out. A survey by the Mellman Group and A.B. Data Group says the average age of direct-mail donors to liberal groups is 65, and actuarially, 40% of them will be dead in 10 years. The poll's message for environmental, pro-choice, and gun-control lobbies: Target younger givers.EDITED BY OWEN ULLMANN

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