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Table: What's Cooking At Kraft


Marketing: FOOD

TABLE: What's Cooking At Kraft

ESTIMATED 1995 SALES PERCENT RISE

BILLIONS OF DOLLARS FROM 1994

KRAFT SINGLES, $2.9 9%

VELVEETA, OTHER CHEESE

MIRACLE WHIP, PARKAY, 2.4 5

OTHER GROCERIES

OSCAR MAYER AND 2.3 6

LOUIS RICH MEAT

ENTENMANN'S AND 1.6 7.5

FREIHOFFER'S BAKED GOODS

POST AND SHREDDED 1.5 6

WHEAT CEREALS

MAXWELL HOUSE, SANKA, 1.3 10

OTHER COFFEE

JELL-O, KOOL WHIP 0.8 6

KOOL-AID, TANG, 0.8 3

OTHER BEVERAGES

DATA: S.G. WARBURG & CO.


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