LEVI STRAUSS IS NO HIGH-TECH LAGGARD
I am compelled to comment on "Just get it to the stores on time" (The Corporation, Mar. 6). While I certainly said the positive things about VF Corp. attributed to me, I must protest the negative comments about Levi Strauss & Co.
Levi has been very, very aggressive in its application of technology to better serve our stores and our mutual customers. Your article unfairly impugns Levi, and I want to state emphatically that Levi is an aggressive, innovative, and highly valued supplier of ours. We consider it a leader in retail technology.
President & CEO
Federated Department Stores Inc.