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Levi Strauss Is No High Tech Laggard


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LEVI STRAUSS IS NO HIGH-TECH LAGGARD

I am compelled to comment on "Just get it to the stores on time" (The Corporation, Mar. 6). While I certainly said the positive things about VF Corp. attributed to me, I must protest the negative comments about Levi Strauss & Co.

Levi has been very, very aggressive in its application of technology to better serve our stores and our mutual customers. Your article unfairly impugns Levi, and I want to state emphatically that Levi is an aggressive, innovative, and highly valued supplier of ours. We consider it a leader in retail technology.

Tom Cole

President & CEO

Federated Logistics

Federated Department Stores Inc.

Secaucus, N.J.


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