Technology & You: Bulletin Board: Software

MAPS FOR MARKETING

If you need the ultimate in pinpoint demographic information, Claritas Inc., based in Alexandria, Va., has the product for you. Catalyst GIS+ marries Claritas' demographic marketing information with mapping software from MapInfo Corp. The result is a visual display that shows income and other characteristics down to the census-tract level. The CD-ROM package, priced from $20,000, is designed for businesses such as retailers and direct marketers.BY STEPHEN H. WILDSTROM