Already a Bloomberg.com user?
Sign in with the same account.
Call it the "O.J. factor." Worried that the Simpson murder trial will monopolize California's news coverage this fall, Democratic strategists are rethinking tactics for the state's tight U.S. Senate race. Senator Dianne Feinstein may blast GOP challenger Representative Michael Huffington with heavy fire in early September, rather than risk an October offensive that might be buried by O.J. media mania. Feinstein's advisers also are thinking of buying commercials during the trial, which is likely to generate huge ratings in the Golden State. The main campaign issue? What else--crime.EDITED BY OWEN ULLMANN