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Resoling For The Formerly Well Heeled


Up Front: WHITE-COLLAR BLUES

RESOLING FOR THE FORMERLY WELL-HEELED

The sad armies of executives axed in corporate downsizings are out pounding the pavements. Trouble is, they're looking a mite down at the heels--and new shoes for the big job interview are prohibitively expensive. That's why Allen-Edmonds, the Milwaukee-based men's shoemaker whose styles fetch as much as $1,500 per pair, is having a huge run on its refurbishing sideline, says its president, John Stollenwerk.

For $80, a customer can send in his Allen-Edmonds and get them redone--restitched, resoled, etc. When this program started five years ago, only 100 pairs a month showed up. Now, the number's pushing 700.


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