Businessweek Archives

Now, Computers May Prefer Blondes


Up Front: PRODUCT PEEK

NOW, COMPUTERS MAY PREFER BLONDES

It's not exactly the Big Screen, but Marilyn Monroe has landed a role in cyberspace. On May 23, Marilyn debuted posthumously among the flying toasters and bungee-jumping cows on computer screen savers. She's shown in both famous and never-before-published shots by renowned MM photographer Sam Shaw. The $30 screen saver, which is put out by SoftImage Publishing, a New York-based software marketer, offers such images as Monroe on the set of The Seven Year Itch, lounging at the home of husband-playwright Arthur Miller, and taking the sun in the Hamptons.

Bringing pictures of a famous person to the growing $80 million screen-saver market, which has long favored cartoon images, is a novelty. And SoftImage President Robert Kaimowitz concedes that introducing the sex goddess to the workplace may seem like pin-up pandering to base male instincts. But he argues that Monroe is popular among women, too, and that nowadays, she is more legend than cheesecake. "Hey, she's a classic figure," Kaimowitz says.Ron Stodghill II


The Good Business Issue
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus