Businessweek Archives

Celebrity Fairways On The Cheap


Up Front: IN THE ROUGH

CELEBRITY FAIRWAYS ON THE CHEAP

Tour 18, a Humble (Tex.) company, created a golf course outside Houston consisting of brazen replicas of the nation's most famous golf holes. Now, it's set to do it again, with plans for Dallas, Atlanta, and four other cities by 1997. Customers "feel like a member of a prestigious country club," says Barron Jacobsen, marketing director of Tour 18, whose weekend greens fees are $75 per round, vs. $225 at Pebble Beach.

But the company's populist zeal has hit into the rough: Members of the elite clubs whose holes it has cloned are steamed. Pebble Beach, the legendary course on the California coastline, is suing because its celebrated dogleg 14th hole is aped by Tour 18. Also eyeing legal action is Harbour Town Golf Links in Hilton Head, S.C., over the duplication of its storied red-and-white lighthouse hole. Tour 18 says it won't copy any more Pebble Beach holes but will keep replicating others.Peter Burrows


Too Cool for Crisis Management
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus