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Kodak Zooms In On Bargain Pics


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KODAK ZOOMS IN ON BARGAIN PICS

Trying to stem its loss of market share to private- label and Fuji Photo Film, Eastman Kodak is making a risky move into bargain film. The new line, called Kodak Funtime, will be priced 15% to 20% below its core Gold films but just above most private-label products. Kodak has been widely discounting the Gold line, and company marketers hope the new brand will stop dilution of its mainstay while staving off cheaper rivals. But analyst B. Alex Henderson at Prudential Securities said the move could backfire if rivals also cut prices.EDITED BY KEITH H. HAMMONDS


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