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Our Logo's Better Than Yours


In Business This Week

Our Logo's Better Than Yours

Companies spend millions developing logos, but are they really effective? Here's how 150 consumers judged a company's image when looking at its name alone, and with its logo. A positive score indicates that the logo adds a sense of quality and trustworthiness. A negative rating means that the logo detracts from the image:

MOTOROLA, INC.

Top Five

MOTOROLA 55%

BUICK 53%

U S WEST 28%

MERCURY 23%

CADILLAC 17%

CONTINENTAL INSURANCE

Bottom Five

CONTINENTAL INSURANCE -27%

OLDSMOBILE -21%

BRITISH AIRWAYS -20%

MINOLTA -18%

INFINITI -16%


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