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Chrysler's Wrong Turn In Japan


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CHRYSLER'S WRONG TURN IN JAPAN

I was disappointed to read in "Chrysler's Neon" (Cover Story, May 3) that Chrysler would export this new model only to Japan "if [U.S. and European] demand falls short." Such a revelation is an open admission of the lack of priority Detroit places on U.S. auto exports to Japan. Ironically, this comes at a time when U.S. car companies are wailing about Japanese auto market inaccessibility. This lack of commitment to the Japanese market only serves to fuel the Japanese argument that "U.S. manufacturers don't try hard enough" and tarnishes the efforts of those companies that currently are trying to establish themselves in Japan.

C. "Red" Gillen

Osaka, Japan


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