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Now The Sears Catalog Gets Respect


In Business This Week

NOW THE SEARS CATALOG GETS RESPECT

Some people are more fondly remembered in death than in life. That appears to be true of the Sears Roebuck catalog, too. Sears says that halfway through its closeout "sale of the century," the catalog is fielding 1 million calls a day, double the traffic usually handled during the frantic Christmas season. The sale ends on May 30, and the catalog shuts down later this year. Until then, callers had best be patient--scores of them are on hold at any given time. Sears has added 2,000 temporary operators to handle the load.EDITED BY THANE PETERSON


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