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A Stronger Dollar Has Americans Dreaming Of Europe


Economic Trends

A STRONGER DOLLAR HAS AMERICANS DREAMING OF EUROPE

While the yen's newfound strength against the dollar has made headlines in recent weeks, another currency shift is only now starting to draw attention: the remarkable resurgence of the greenback in Europe. After hitting a record low against many European currencies in the middle of last year, the dollar rose significantly last fall when the European exchange rate mechanism (ERM) began to unravel. And it has continued to trend higher as the U.S. economy has gathered steam and as interest-rate cuts in Europe have narrowed the gap between U.S. and European rates.

The upshot is that in many European countries, the dollar is now the strongest it has been in recent memory, and in Italy, Britain, Finland, and Greece, it's actually at its highest level since 1986. Prospective American tourists are watching with glee. According to a survey of travel agents conducted in early March by Travel Weekly, an industry publication, inquiries and bookings of summer trips to Europe have increased markedly in the past month.

The European Travel Commission reports that a new nationwide consumer advertising campaign stressing affordability is attracting as many as 3,000 phone calls a day. "The number of U.S. travelers to Europe this year could surpass the 7.5 million record set in 1990," says an official.

Although dollar appreciation already translates into less expensive hotel rooms and restaurant meals for Americans planning European vacations this year, the bargains could grow even larger. In light of the deepening recession in much of Europe, the slide in European interest rates, and the growing political turmoil in Western as well as Eastern Europe, most experts believe the dollar's upward climb is far from over.

But an influx of U.S. tourists overseas won't help the U.S. economy, particularly since recessions in Europe and Japan have already cut the huge wave of foreign tourists visiting the U.S. in recent years. The U.S. surplus in travel and tourism receipts, which exploded from $3.2 billion in 1989 to nearly $12 billion in 1991, slipped last year and is likely to be down sharply in 1993.

More important, the same syndrome is afflicting the U.S. merchandise trade balance with Europe, which swung from a $21 billion annual rate surplus early last year to a $6 billion deficit in the fourth quarter. With Europe's economic outlook darkening and the expansionary climate in the U.S. brightening, this adverse trade trend will undoubtedly continue. And the high-flying dollar promises to exacerbate the problem.Gene KoretzReturn to top

A STRONGER DOLLAR HAS AMERICANS DREAMING OF EUROPE

Until recently, one of the saving graces in the U.S. trade performance has been the virtual explosion in shipments of U.S. goods to Latin America, which accounted for more than half of U.S. export growth last year. Now, however, a marked slowdown in projected growth in several leading Latin nations "is tarnishing the outlook," observes economist Gail D. Fosler of the Conference Board.

Fosler notes that the International Monetary Fund recently slashed its 1993 economic growth projections for Latin America from nearly 4% to just 2%, with big downward revisions for Mexico, Brazil, and Argentina. Plagued by high inflation, soaring imports, and depreciating currencies, most of the major Latin nations are stepping on the brakes.

The situation is particularly acute in Mexico, which accounts for 9% of U.S. exports and is concerned about its ballooning payments deficit. With imports from the U.S. up 27% last year, some observers think the Mexican government could devalue the peso sharply to reduce the import surge after the North American Free Trade Agreement goes into effect later this year. Even if it forgoes such a move, however, the government's tight-money policy already seems to be slowing import growth.

The bottom line is that U.S. export growth to Latin America has moved to a slower track, even as exports to Europe and Japan flag. The big question is whether the remaining bright spot in the U.S. export picture--the newly industrialized countries of Southeast Asia--will be affected by Japan's downturn.Gene KoretzReturn to top


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