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Big Mac Vs. Sacred Cows


International Outlook: Global Wrapup

BIG MAC VS. SACRED COWS

News that the Cabinet of Prime Minister P.V. Narasimha Rao had approved an application by McDonald's Corp. to open 20 restaurants in India set off a storm of criticism from Hindu rightist parliamentarians. These politicians, who have become a particularly potent force recently, worry that McDonald's will serve beef--anathema to fervent Hindus, who hold cattle sacred.

Rao's government is interested in McDonald's bringing its agribusiness knowhow to India--in everything from potato farming to poultry raising. A McDonald's spokesman in the U.S. says the chain won't serve beef in India. Meanwhile, the French government has nixed a plan to put a McDonald's near the Eiffel Tower for fear that a foreign fast-food outlet would mar this cultural icon.Edited by Stanley Reed


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