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A Confusing Love Affair With The Mac


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A CONFUSING LOVE AFFAIR WITH THE MAC

The slick design and ease of use of Apple Computer Inc.'s Macintosh have always inspired intense loyalty among its owners, but it has never managed to grab a big share of the corporate market dominated by IBM-compatible PCs. The dilemma was highlighted by a recent survey of about 400 personal computer managers at corporations, hospitals, and universities. They rate the Mac higher than IBM-type PCs equipped with Microsoft Corp.'s Windows software, IBM's OS/2, or the Unix operating system. About 17% of the managers say they are "extremely satisfied" with their Macs, while only 6% felt as good about their IBM-standard PCs running Windows 3.1.

But the surveyed managers still say they actually plan to use fewer Macintoshes in the future. Although 48% use Macs today, only 40% plan to continue using them a year from now. The survey, unfortunately, did not ask them why. Meanwhile, 85% say they plan to use Windows 3.0 and 3.1 in a year. And 24% said they plan to use Windows NT, a more powerful version of the software, due for release later this year. The survey was conducted by International Data Corp. for the Microcomputer Managers Assn.EDITED BY PAUL M. ENG


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