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50 Top Women In Business


Cover Story

50 TOP WOMEN IN BUSINESS

The mission: Identify women with clout in their companies, their industries, and the business community at large. The sources: Chief executives, business associations, recruiters, and professional organizations. The results: Look below

ZOE E. BAIRD Sr. VP & General Counsel, Aetna (Sales: $19.2 billion)

AGE: 39; EDUCATION: BA, JD U. Calif.-Berkeley; CAREER PATH: law; TENURE: 2 yrs.; NO. SUPERVISED: 100 A self-described "strategic activist," she's party to all major policy decisions at Aetna and is shaping the insurer's stance on public issues such as health care.

JILL ELIKANN BARAD Pres., Mattel USA (Sales: $1.6 billion)

AGE: 41; EDUCATION: BA, Queens College; CAREER PATH: sales; TENURE: 2 yrs.; NO. SUPERVISED: 1,090 She's known for always coming up with the new toy idea. But biggest hit remains the good old Barbie doll, which, thanks to her expansion of the line, accounts for half of Mattel's sales.

MARY RUDIE BARNEBY Pres., Group Retire. Svcs., Equitable (Sales: $6 billion)

AGE: 39; EDUCATION: BA, NYU; MBA, Fordham; CAREER PATH: marketing; TENURE: 6 mos.; NO. SUPERVISED: 6 Recruited to start a 401(k) marketing division for Equitable--a business she has created to billion-dollar success twice before, at Merrill Lynch and Dreyfus.

BRENDA BARNES Pres., Pepsi-Cola South, PepsiCo (Sales: $19 billion)

AGE: 38; EDUCATION: BA, Augustana; MBA, Loyola; CAREER PATH: marketing; TENURE: 6 mos.; NO. SUPERVISED: 8,600 A PepsiCo lifetime employee and now its highest-ranking female exec. Success at this new post means convincing Coca-Cola-loving Southerners that Pepsi's No. 1.

PATRICIA C. BARRON Pres., Office Document Products, Xerox (Sales: $17 billion)

AGE: 49; EDUCATION: BA, Bedford College; MBA, Harvard; CAREER PATH: sales; TENURE: 4 mos.; NO. SUPERVISED: 2,500 Her big break came when she helped open up China to the copier market in the early 1980s. Has just become head of $8 billion division, the largest single unit at Xerox.

CAROL BARTZ CEO, Autodesk (Sales: $285 million)

AGE: 43; EDUCATION: BS, U. Wis.; CAREER PATH: sales; TENURE: 1 mo.; NO. SUPERVISED: 1,200 Hard-driving No. 2 executive of Sun Microsystems just assumed the No. 1 spot at the world's fifth-largest software company. Her job: revive stagnant sales by getting its technology into new products.

CHARLOTTE L. BEERS CEO, Ogilvy & Mather (Sales: $794 million)

AGE: 56; EDUCATION: BS, Baylor; CAREER PATH: marketing; TENURE: 1 mo.; NO. SUPERVISED: 7,600 Recruited to Ogilvy, whose slipping sales and reputation need her charisma and bottom-line mentality. In a 10-year tenure as head of a Chicago ad agency, she quadrupled revenues, to $324 million.

KAREN M. BOHN Ch. adm. off., Piper, Jaffray & Hopwood (Sales: $64 million)

AGE: 38; EDUCATION: BA, MA, U.N. D.; CAREER PATH: finance; TENURE: 4 yrs.; NO. SUPERVISED: 60 Key duty involves managing the ESOP of this largely employee-owned brokerage. Recently elected to the board of directors, she also chairs the Greater Minneapolis Chamber of Commerce.

DIANA D. BROOKS Pres., Sotheby's, Sotheby's Holdings (Sales: $378 million)

AGE: 41; EDUCATION: BA, Yale; CAREER PATH: finance; TENURE: 2 yrs.; NO. SUPERVISED: 450 Responsible for American operations, this banker has overhauled the venerable auction house: "The business has gotten much more technical. It would be hard for an art expert to be in this job today."

ROXANNE J. DECYK VP, commercial & industrial sales, Amoco Oil (Sales: $25 billion)

AGE: 39; EDUCATION: BA, U. Ill.; JD, Marquette; CAREER PATH: distribution; TENURE: 1 yr.; NO. SUPERVISED: 135 Recruited from Navistar, where she shaped its phoenix-like rise from International Harvester's ashes. "Corporate women have the obligation to accomplish as much as we can."

LINNET F. DEILY CEO, First Interstate Bank of Texas (Sales: $5.5 billion)

AGE: 46; EDUCATION: BA, MA, U. Texas; CAREER PATH: finance; TENURE: 4 yrs.; NO. SUPERVISED: 3,200 Under her leadership, the bank went from a net loss to a net profit in 2 yrs.--one of the few in Texas to get turned around without the federal government's help.

NANCY DONOVAN Pres., Consumer Financial Corp., Sears (Sales: $57 billion)

AGE: 40; EDUCATION: BA, Georgetown; MBA, Columbia; CAREER PATH: marketing; TENURE: 3 yrs.; NO. SUPERVISED: 353 Known for her launch of the Discover card, she's now making Sears' consumer-financing division profitable again, changing focus from car loans to home-equity lines of credit.

CARLETON FIORINA VP, Strategy & Market Dev., AT&T (Sales: $63.1 billion)

AGE: 37; EDUCATION: BA, Stanford; MBA, U. Md.; CAREER PATH: sales; TENURE: 1 yr.; NO. SUPERVISED: 1,500 Her job includes the often-delicate task of selling AT&T equipment to foreign phone companies. Testified before Congress last year on rescinding export barriers to former East bloc markets.

LUCIE J. FJELDSTAD VP & Genl. Mgr., Multimedia, IBM (Sales: $64 billion)

AGE: 48; EDUCATION: BA, U. Calif.-Santa Clara; MA, UCLA; CAREER PATH: tech.; TENURE: 4 yrs.; NO. SUPERVISED: 1,000 One of three female officers at Big Blue, her name is synonymous with improving quality; current mission is to get IBM into the entertainment field by developing multimedia software.

ELAINE GARZARELLI Managing dir., Shearson Lehman Bros. (Sales: $11.2 billion)

AGE: 39; EDUCATION: BA, MA, PhD, Drexel; CAREER PATH: economics; TENURE: 5 yrs.; NO. SUPERVISED: 5 When she predicts, America listens. First claim to fame was in forecasting the stock market crash of 1987; more recently, got investors into equities just ahead of the bull market last year.

ELLEN R. GORDON Pres., Tootsie Roll Indust. (Sales: $208 million)

AGE: 60; EDUCATION: BA, Brandeis; CAREER PATH: production; TENURE: 16 yrs.; NO. SUPERVISED: 1,400 The candy maker has enjoyed record annual sales since she took over the business. Ongoing challenges: keep the plant state-of-the-art--and get a larger Tootsie Roll in the middle of the Tootsie Roll Pop.

HELENE HAHN Exec. VP, Disney Studios, Walt Disney (Sales: $6.6 billion)

AGE: 43; EDUCATION: BA, Cornell; JD, Loyola; CAREER PATH: law; TENURE: 3 yrs.; NO. SUPERVISED: 100 As Disney production's top lawyer, this tough negotiator of film deals and financing packages plays a key role in keeping Disney's production costs so low.

CATHERINE M. HAPKA VP, Advanced Commun. Svcs., US West (Sales: $10.6 billion)

AGE: 38; EDUCATION: BS, U. Minn.; MBA, U. Chicago; CAREER PATH: marketing; TENURE: 1 yr.; NO. SUPERVISED: 75 She helped restructure Control Data Corp. into a leaner, profitable operation. US West hired her away to build its new, $300 million high-quality communications network.

DIANE C. HARRIS VP, corporate development, Bausch & Lomb (Sales: $1.5 billion)

AGE: 49; EDUCATION: BA, Catholic; MS, Rensselaer Polytechnic; CAREER PATH: management; TENURE: 9 yrs.; NO. SUPERVISED: 16 More than half of company's sales growth in the last decade has come from mergers and acquisitions and she has executed 146 ($650 million worth) of them.

ELLEN M. HANCOCK VP & Genl. Mgr., Networking Systems, IBM (Sales: $64 billion)

AGE: 49; EDUCATION: BA, College of New Rochelle; MA, Fordham; CAREER PATH: tech./mgmt. TENURE: 4 yrs.; NO. SUPERVISED: 10,000 The highest-ranking woman at IBM, she has to find a way to revamp company's entrenched but aging computer-networking products to fend off nimbler competitors.

MICHELE HOOPER Pres., alternate site international, Baxter Intl. (Sales: $8.9 billion)

AGE: 41; EDUCATION: BA, U. Penn; MBA, U. Chicago; CAREER PATH: corp. finance; TENURE: 6 mos.; NO. SUPERVISED: 50 Scored a coup by streamlining operations at the company's Canadian subsidiary--while increasing annual sales 8%. Now is trying to build foreign markets for home health care services.

KAREN N. HORN CEO, Bank One, Cleveland Banc One (Sales: $4 billion)

AGE: 48; EDUCATION: BA, Pomona College; PhD, Johns Hopkins; CAREER PATH: finance; TENURE: 5 yrs.; NO. SUPERVISED: 1,400 Under her command, earnings at the 65-branch, northeastern Ohio bank increased 32% and assets have grown 56%, topping $2 billion.

KAREN ELLIOTT HOUSE VP, Intl., Dow Jones (Sales: $1.7 billion)

AGE: 45; EDUCATION: BA, U. Tex.; CAREER PATH: journalism; TENURE: 3 yrs.; NO. SUPERVISED: 421 A foreign correspondent turned publisher of foreign publications--including the European and Asian editions of The Wall Street Journal. Last year, began expanding Dow Jones's news service abroad.

KATHERINE M. HUDSON VP, imaging group; Eastman Kodak (Sales: $19 billion)

AGE: 45; EDUCATION: BS, Ind. U.; CAREER PATH: management; TENURE: 7 mos.; NO. SUPERVISED: 2,500 Has just landed her first job at a major operating unit--Kodak's core camera and film group. As head of computer services, she negotiated deals estimated to save Kodak $1 billion this decade.

LOIS JULIBER Chief Technological Officer, Colgate-Palmolive (Sales: $6.6 billion)

AGE: 43; EDUCATION: BA, Wellesley; MBA, Harvard; CAREER PATH: production; TENURE: 6 mos.; NO. SUPERVISED: 1,000 Head of Far East/Canada operations, she got Colgate toothpaste into China. Strong performance has just led to new post, overseeing research and development of new products.

ANN KAPLAN General Partner, Goldman Sachs (Sales: $7.9 billion)

AGE: 44; EDUCATION: BA, Smith; MBA, Columbia; CAREER PATH: finance; TENURE: 2 yrs.; NO. SUPERVISED: 34 Known for her innovative work with city and state officials on low-income housing projects: "Public finance is a perfect combination of my interests in government and finance."

SALLY FRAME KASACKS CEO, Ann Taylor Stores (Sales: $438 million)

AGE: 47; EDUCATION: BA, George Washington; CAREER PATH: retail; TENURE: 4 mos.; NO. SUPERVISED: 3,000 New CEO has a big mission: win back customers to the troubled clothing chain. No stranger to turnarounds, having spent the last three years doubling sales at Abercrombie & Fitch.

KAY KOPLOVITZ CEO, USA Network (Sales: $400 million)

AGE: 46; EDUCATION: BA, U. Wis.; MA, Mich. St.; CAREER PATH: broadcasting; TENURE: 12 yrs.; NO. SUPERVISED: 270 Cable-TV pioneer whose network is on virtually every cable system in America and is one of the top five in ad revenues.

SANDRA KURTZIG CEO, ASK Computer Systems (Sales: $344 million)

AGE: 45; EDUCATION: BS, UCLA; MS, Stanford; CAREER PATH: tech.; TENURE: 16 yrs.; NO. SUPERVISED: 2,000 She sighs, "My job is not to be a role model"--but she nevertheless is, creating one of the top 10 software companies, retiring early, then dramatically returning when its fortunes sagged.

JOAN LAPPIN Pres., Gramercy Capital Mgmt. (Sales: $253 million)

AGE: 48; EDUCATION: BA, U. Wis.; MBA, NYU; CAREER PATH: finance; TENURE: 11 yrs.; NO. SUPERVISED: 5 The strategies of this analyst-turned-investment-manager are risky, but with a total return of 44% annually in the last six years, her corporate clients aren't complaining.

JUDY C. LEWENT Chief Financial Officer, Merck (Sales: $8.6 billion)

AGE: 43; EDUCATION: BA, Goucher College; MBA, MIT; CAREER PATH: finance; TENURE: 2 yrs.; NO. SUPERVISED: 500 Hailed by colleagues as one of the most innovative financial execs around, she's instrumental in building Merck's joint ventures with other health care companies.

AUDREY MACLEAN CEO, Adaptive, NET (Sales: $100 million)

AGE: 40; EDUCATION: BS, U. Calif.-Redlands; CAREER PATH: tech.; TENURE: 3 yrs.; NO. SUPERVISED: 116 A true entrepreneur: Six years after co-founding NET, she started Adaptive, an independent subsidiary focusing on leading-edge network technologies.

ELLEN R. MARRAM Pres., Nabisco Biscuit, RJR Nabisco (Sales: $14.9 billion)

AGE: 45; EDUCATION: BA, Wellesley; MBA, Harvard; CAREER PATH: marketing; TENURE: 4 yrs.; NO. SUPERVISED: 18,000 As head of Nabisco's core business, she has increased its compounded earnings 20% annually for the past three years.

ANNE H. McNAMARA Sr. VP--admin. & genl. counsel, AMR (Sales: $12.8 billion)

AGE: 44; EDUCATION: BA, Vassar; JD, Cornell; CAREER PATH: law; TENURE: 4 yrs.; NO. SUPERVISED: 600 Overseeing legal and personnel affairs, she helped establish American Airlines' innovative management training programs, designed to ensure women and minorities get equal consideration.

NANCY S. NEWCOMB Sr. Corp. Officer, Citicorp (Sales: $31.8 billion)

AGE: 47; EDUCATION: BA, Conn. College; MA, Boston; CAREER PATH: corp. finance; TENURE: 4 yrs.; NO. SUPERVISED: 60 She oversees Citibank's acquisition of deposits ($145 billion worth); is in the thick of the bank's efforts to raise new capital.

LIZ POWELL Director, Design Center, Sony USA (Sales: $25.7 billion)

AGE: 37; EDUCATION: BA, Arizona State; CAREER PATH: graphics design; TENURE: 3 yrs.; NO. SUPERVISED: 12 Both the first woman and the first American to run graphics and industrial design for the Japanese giant. Newest project bearing her stamp: a 53-inch TV.

CAROLE A. PRESLEY Sr. VP, marketing, Federal Express (Sales: $7.5 billion)

AGE: 43; EDUCATION: BA, Eastern Ky.; CAREER PATH: marketing; TENURE: 7 yrs.; NO. SUPERVISED: 228 FedEx's chief marketer, now trying to stem heavy losses from European operations and to wage the price wars with other express mail carriers.

JOYCE ROCHE VP, sr. officer-marketing, Avon Products (Sales: $3.5 billion)

AGE: 45; EDUCATION: BA, Dillard; MBA, Columbia; CAREER PATH: marketing; TENURE: 7 yrs.; NO. SUPERVISED: 155 Runs $1.4 billion department that develops and markets cosmetics, skin-care, and perfume lines, including Undeniable, the second best-selling fragrance of 1990.

JUNE L. ROKOFF Sr. VP, devel. info. svcs., Lotus Development (Sales: $829 million)

AGE: 42; EDUCATION: BS, SUNY-Albany; CAREER PATH: tech.; TENURE: 1 yr.; NO. SUPERVISED: 40 Promoted after helping salvage the company's troubled spreadsheet program, this entrepreneurial exec now spearheads Lotus' R&D departments.

HELLENE S. RUNTAGH Pres., Info. Svcs., General Electric (Sales: $59.3 billion)

AGE: 43; EDUCATION: BA, Penn. State; CAREER PATH: production; TENURE: 3 yrs.; NO. SUPERVISED: 2,500 A company lifer who oversees GE Capital's Decimus, a mainframe computer leasing unit that grosses $600 million in annual sales.

LUCIE SALHANY Chmn., 20th Television, 20th Century Fox (Sales: $880 million)

AGE: 46; EDUCATION: Kent State; CAREER PATH: broadcasting; TENURE: 1 yr.; NO. SUPERVISED: 221 She's the highest-ranking woman studio exec in Hollywood; known for budget-slashing measures and production coups--such as a recent deal for a talk show starring Chevy Chase.

MARION O. SANDLER Co-CEO, Golden West Financial (Sales: $2.2 billion)

AGE: 61; EDUCATION: BA, Wellesley; MBA, NYU; CAREER PATH: finance; TENURE: 12 yrs.; NO. SUPERVISED: 3,700 Founded this savings and loan with her husband, and superconservative management has paid off: It's the nation's third-biggest thrift, with earnings up 31% in 1991.

CAROLE F. ST. MARK Pres., Logistic Sys., Pitney Bowes (Sales: $3.3 billion)

AGE: 48; EDUCATION: BA, Rutgers; MBA, Pace; CAREER PATH: mgmt. planning; TENURE: 2 yrs.; NO. SUPERVISED: 6,000 Supervises three divisions, generating $700 million in sales, including a mailroom-management service that she developed in 1985.

JANE E. SHAW Pres., COO, Alza (Sales: $140 million)

AGE: 53; EDUCATION: BS, PhD, Birmingham; CAREER PATH: sci. research; TENURE: 4 yrs.; NO. SUPERVISED: 800 A biologist turned biotech exec, she runs an innovative firm whose key products include transdermal patches that deliver medication.

JOAN E. SPERO Exec. VP, corp. affairs, American Express (Sales: $25.7 billion)

AGE: 47; EDUCATION: BA, U. Wis.; MA, PhD, Columbia; CAREER PATH: mgmt./planning; TENURE: 1 yr.; NO. SUPERVISED: 91 An authority on international economics at Columbia, she has used her understanding of foreign markets to sell AmEx cards in Japan.

HELAYNE SPIVAK Exec. VP & Creative Dir., Young & Rubicam (Sales: $980 million)

AGE: 39; EDUCATION: NY School of Visual Arts; CAREER PATH: copywriting; TENURE: 2 yrs.; NO. SUPERVISED: 150 Known for creating wittily offbeat ads, she has taken on a Goliath task: to rejuvenate this white-shoe agency's somewhat creaky creative reputation.

JULIA STASCH Pres., Stein & Co. (Assets: $2.1 billion)

AGE: 45; EDUCATION: BA, Loyola; MA, U. Ill.; CAREER PATH: real estate; TENURE: 1 yr.; NO. SUPERVISED: 100 As president of this real estate giant, she pushes contractors to hire women--a stance that has helped her company win $775 million in high-profile projects over the past two years.

LINDA J. WACHNER CEO, Warnaco (Sales: $563 million)

AGE: 46; EDUCATION: BA, SUNY-Buffalo; CAREER PATH: retail; TENURE: 6 yrs.; NO. SUPERVISED: 11,800 One of the few female CEOs to run a company she didn't start, and one of the few CEOs to take her company private, then public again: The 1991 offering was so popular it oversold by 40 million shares.

SANDRA K. WOODS VP & Pr'c'pal Envir. Officer, Adolph Coors (Sales: $1.9 billion)

AGE: 47; EDUCATION: BA, MA, U. Colo.; CAREER PATH: real estate; TENURE: 11 yrs.; NO. SUPERVISED: 30 Coors' first woman vice-president, she also heads a chamber of commerce-related business development group: "I may wield more influence in my community than in my own company."

SHIRLEY YOUNG VP, consumer market dev., General Motors (Sales: $123 billion)

AGE: 57; EDUCATION: BA, Wellesley; CAREER PATH: advertising; TENURE: 4 yrs.; NO. SUPERVISED: 1 In charge of a $40 million ad campaign, this Madison Avenue recruit is publicizing GM's new concern for quality with ads that emphasize safety and features instead of image and lifestyle.


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