Businessweek Archives

Are The Shopping Channels Courting?


In Business This Week

ARE THE SHOPPING CHANNELS COURTING?

Two home-shopping channels are doing a little shopping of their own. Rivals QVC and HSN, which dominate the $2 billion shop-at-home market, have grudgingly acknowledged that they're discussing the possibility of a merger or joint venture. QVC Executive Vice-President William Costello stressed that talks are "very preliminary" and the releases were issued only in response to heavy trading in HSN stock, which rose to 8 from 6 1/2 in late February.

The companies' caution is understandable. After QVC bought CVN, then the No. 2 channel, in 1989, regular CVN viewers kicked up quite a fuss. To avoid alienating the 20 million viewers who receive both channels, HSN and QVC would probably keep separate shows if they entered into some kind of combination.EDITED BY HARRIS COLLINGWOOD


Steve Ballmer, Power Forward
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus