Already a Bloomberg.com user?
Sign in with the same account.
THE WRONG RESPONSE TO MERCEDES STICKER SHOCK
In "Mercedes finds out how much is too much" (Marketing, Jan. 20), Maire McAuliffe's rejection of Mercedes' higher prices, which led to her "conscience" attack, did not lead her to consider an American car. She bought a used 1987 Mercedes.
Unfortunately, her "foreign is better" syndrome is typical of current thinking, even though "American-built" quality is on a par with most foreign products.
James H. Davis