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Ibm's Kid Goes To School By Itself


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IBM'S KID GOES TO SCHOOL BY ITSELF

Two months after a big reorganization aimed at giving product groups more autonomy, IBM has turned its educational systems division into a wholly owned company called EduQuest. Along with new profit-and-loss responsibility, EduQuest will get its own sales force to sell computers and software to elementary and secondary schools. The group's new independence is a reward for dramatically increasing IBM's share of the school computer market, from 3% in 1985 to 25% in 1991.EDITED BY DEIDRE A. DEPKE


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