In Business This Week
GE-E-TCHA RED HOT PUCCINI HE-AH!
Opera may be highbrow, but it doesn't have to take itself too seriously. The Connecticut Opera is promoting its production of Donizetti's Don Pasquale with a flier that resembles a supermarket tabloid. "The 'Don' Duped in Bogus Wedding Scam," it reads. " 'She Only Wanted My Money!' Juicy Details Inside."
Popularizing opera might offend diehards. But it helps fill the house during tough times. The Hartford-based company reports that tickets for Don Pasquale are moving briskly, and Connecticut Governor Lowell Weicker's March cameo appearance in Madama Butterfly meant almost $60,000 in extra business. A joint promotion with a local radio station to hype a real wedding held just before a performance of The Marriage of Figaro doubled ticket sales.
By the way, the Weicker walk-on was in a nonsinging role. Some things even the Connecticut Opera won't do.EDITED BY HARRIS COLLINGWOOD