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The Scales Deserve A Break Today, Too


In Business This Week

THE SCALES DESERVE A BREAK TODAY, TOO

McDonald's wants to be leaner, if not meaner. The fast-food giant is going national with a burger that is only 9% fat in hopes of luring back customers turned off by fast food's unhealthy image. The sandwich, which has been in tests since November, will sell for $1.79, a 20~ premium over a regular quarter-pounder, which has twice the fat. "As our customers change their eating habits, McDonald's is going to change with them," says Edward Rensi, president of McDonald's USA.EDITED BY HARRIS COLLINGWOOD


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