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The Sales Whiz From Apple Who Couldn't Pass Go


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THE SALES WHIZ FROM APPLE WHO COULDN'T PASS GO

William Campbell, the Apple Computer Inc. veteran who has headed the company's Claris Corp. software subsidiary, is job-hopping--to Go Corp., a three-year-old Foster City (Calif.) company. A longtime sales and marketing executive, Campbell, 50, arrives just in time to launch Go's first product, software for "tablet" computers that use electronic pens instead of keyboards as in most portable computers. He'll function as president and chief executive officer, running day-to-day operations while founder and former CEO S. Jerrold Kaplan becomes chairman. Technology guru Kaplan, 38, will work with computer makers who plan to build tablet PCs on which Go software can run. He'll also work with software developers who will write programs for those systems.

Campbell's defection comes just seven months after Apple shelved plans to spin off Claris as an independent company. Apple executives said they changed their minds about the spin-off because Claris' software is so important to its strategy. Although Campbell, who was founder, president, and CEO of Claris, publicly supported Apple's decision, other Claris employees were disappointed.EDITED BY PAUL M. ENG


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