Businessweek Archives

Lotus Will Keep This Data Base To Itself


In Business This Week

LOTUS WILL KEEP THIS DATA BASE TO ITSELF

The public spoke--screamed is more like it--and Lotus Development listened. On Jan. 23, the software maker shelved plans to sell Marketplace: Households, a comprehensive data base of U. S. consumers. The data base, which was to have been published on compact disks for Apple Macintosh computers, includes names, addresses, and socioeconomic profiles of 120 million Americans.

A Lotus spokeswoman said that the $695 Marketplace package had attracted considerable interest from small and midsize businesses. But the prospect of making such a lot of personal data so readily available raised the hackles of privacy advocates across the country. Lotus will take an unspecified charge in its fourth quarter to reflect the cancellation.EDITED BY HARRIS COLLINGWOOD


We Almost Lost the Nasdaq
LIMITED-TIME OFFER SUBSCRIBE NOW

(enter your email)
(enter up to 5 email addresses, separated by commas)

Max 250 characters

 
blog comments powered by Disqus