British marketer The Viral Factory helps companies overcome the misconceptions, and avoid the cardinal sins, of Web-based video advertising
How a lawyer and a professional juggler became a sensationóand led one of the world's biggest companies to embrace viral marketing
Low production values and soft sells work best with online video clips in Asia
Those funny clips that push products are getting slicker and more expensive to make and distribute. YouTube and Google are taking note
How to adopt online video as an effective corporate marketing tool—without falling prey to the booby traps
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