Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Put Audio Content on Your Website

Posted by: Today's Tip Contributor on August 1, 2011

It’s no secret that one of the most effective ways to engage customers and prospects online is through compelling content on your website. When working on making your site better, don’t overlook audio, which can be created simply, using online tools. The content itself can come from your own employees and clients: a recording of an executive at work, a phone interview with a customer for a case study, a training session or discussion among colleagues. Here are a few more ideas to get you started:

1. Showcase your experts. Identify individuals with a unique perspective on an industry topic and record them discussing the company’s value proposition.

2. Call on customers. Conduct recorded phone interviews with customers for use as testimonials on your website or in other marketing materials. Nothing convinces prospects about the value of your products and services more than a case study they can relate to.

3. Open the discussion. Create an online community that supports your company or industry. Design a live call-in webcast and Internet radio station, hosted on your website, to provide a forum for conversation. Listeners can call in and ask questions, and content can stream live and be archived.

4. Train your team. Consider adding an audio component to your training programs to keep learning fresh and drive participation. From internal meetings to sales calls, training opportunities can be recorded in real time and made immediately available to your teams.

5. Meet online. Create an online event series to supplement your offline events and meetings. By live-streaming or providing downloadable files of keynote speeches, roundtable discussions, or one-on-one interviews, you can help those who were unable to attend still feel like active participants.

Dan Kashman
New York

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!