Posted by: Today's Tip Contributor on July 26, 2011
What problem does your business solve? That’s the question you need to answer if you want to turn your business into a book that attracts a whole new set of clients and supporters. If you provide solutions that others will pay for, turning your business into a book will can create another income stream and give you clout that leads to more sales.
Here are some possible problems your business may solve:
Lack of money. If you’re in the financial business, clients may come to you for ways to save or make more money. Financial books, especially these days, are still a trusted go-to place to get advice from established experts. Just ask Suze Orman.
Disorganization. Do clients need you to make their lives run smoother, faster, better? If you have a system and it has a name, you have book. Develop a unique system that you can package and write about. Make sure you target a certain group, such as moms, other business people, or college students. If you want to organize everyone, that’s not a very organized approach. Pick a target audience.
Business image or strategy. Your clients want to work with you because you take their business to another level. You’ve increased their advertising revenue, market value, or brand commerce. What’s different about your technique? Find out how and why your clients are better off because of you—and share it with the world.
A good book about your business can start a movement, inspire others to take action, and provoke change. It can take your business to new visibility, and if done well, you may not have to "work" in your business another day in your life. Let your book do the talking.
Books & Buzz