Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Turn Your Business into a Book

Posted by: Today's Tip Contributor on July 26, 2011

What problem does your business solve? That’s the question you need to answer if you want to turn your business into a book that attracts a whole new set of clients and supporters. If you provide solutions that others will pay for, turning your business into a book will can create another income stream and give you clout that leads to more sales.

Here are some possible problems your business may solve:

Lack of money. If you’re in the financial business, clients may come to you for ways to save or make more money. Financial books, especially these days, are still a trusted go-to place to get advice from established experts. Just ask Suze Orman.

Disorganization. Do clients need you to make their lives run smoother, faster, better? If you have a system and it has a name, you have book. Develop a unique system that you can package and write about. Make sure you target a certain group, such as moms, other business people, or college students. If you want to organize everyone, that’s not a very organized approach. Pick a target audience.

Business image or strategy. Your clients want to work with you because you take their business to another level. You’ve increased their advertising revenue, market value, or brand commerce. What’s different about your technique? Find out how and why your clients are better off because of you—and share it with the world.

A good book about your business can start a movement, inspire others to take action, and provoke change. It can take your business to new visibility, and if done well, you may not have to "work" in your business another day in your life. Let your book do the talking.

Maryann Reid
Books & Buzz
New York

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!