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Deals of the day and other performance-based online promotions available through companies such as Groupon and LivingSocial are gaining traction with consumers. Perhaps you’re considering how to get in on the opportunities these social platforms create for reaching new customers. Even if you’re not quite ready to jump into the social fray, you can and should be taking simple steps to make your online business presence more social media-friendly.
The most important thing you can do is maintain control of the information and data that exists on the Internet about your business. Be aware of how your business appears in online directories and search engines. Take appropriate steps to keep this information up-to-date: correct address, telephone numbers, Web address, hours of operation. This is the information that will appear in mobile and social searches. You don’t want to lose business because your new address isn’t showing up on Google Maps.
Take care of your basic online business identity. Whenever you are ready to hop on the mobile and social marketing wave, you’ll be in a better position to take advantage of the opportunities available through these digital platforms.
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