Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Stop Playing Defense on Social Media

Posted by: Today's Tip Contributor on February 3, 2011

Most companies today still use social media to play defense. Social customer-relationship-management implementations have been focused on discovering customer complaints after they happen, either via message boards or tracking conversations on public social networks such as Twitter and Facebook. These methods don’t do a good job of promoting your brand or engaging with the people who enjoy your product and who have the potential of becoming brand ambassadors.

It shouldn’t be this way. Playing defense is so 2010. It’s time for your company to jump into the fray and go on offense to help bring your brand to market, get your audience excited, and shape the conversation. Social CRM should be about offense—providing messages that are socially enabled and can go viral so as to raise product awareness, establish meaningful relationships with customers, and gain insight into how they feel about a marketing message, new product release, and so forth.

As small businesses gain a more evolved understanding of the efficacy of going on offense when it comes to utilizing social media, the strategy will be increasingly adopted and valued in 2011. Social media will prove to be the most cost-effective way to build brand awareness and obtain meaningful customer insight. After all, it’s a lot more fun to play offense than defense.

Alex Blum
Chief Executive Officer
New York

Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!