Archives: February 2011

It's Not a One-Person Show

Posted by: Today's Tip Contributor on February 28

As you expand your startup business past the garage stage, it's important to know when you can no longer go it alone. How to draw top talent to complement your...

The Hyperlocal Opportunity

Posted by: Today's Tip Contributor on February 25

These days small businesses are sharpening their focus on hyperlocal advertising and marketing, an attractive option that presents an opportunity to engage with customers at the optimum time and place....

Harness the Competitive Spirit

Posted by: Today's Tip Contributor on February 24

Everybody wants to win but all-too often, small business owners do not make proper use of contests and other competitive events to draw customers into their businesses. Let's look at...

Take Customers Behind the Curtain

Posted by: Today's Tip Contributor on February 23

I recently saw an ad featuring a young girl who went through life-altering treatment at New York Presbyterian Hospital. The tagline of the campaign: "Amazing Things Are Happening Here"—the implication...

What to Outsource as a Solopreneur

Posted by: Today's Tip Contributor on February 22

For most businesses, the two largest slices of the budget pie are people costs (salaries, benefits, and so forth) and office space. The only way to eliminate these costs is...

Rally 'Disengaged' Employees

Posted by: Today's Tip Contributor on February 21

After two years of layoffs, small pay increases, and requests to do more with less, employees are tired, overworked, and increasingly disengaged. Do you worry that your employees are remaining...

Keep a Business Mileage Log for the Tax Deduction

Posted by: Today's Tip Contributor on February 18

Business mileage deduction is an easy way for small businesses and their owners to save money on their taxes. The 2011 IRS standard mileage rate is 51¢ per mile. Over...

Get Current with Chinese Currency

Posted by: Today's Tip Contributor on February 17

Over the past decade we have seen a tremendous increase in trade between China and the rest of the world. During this time, the vast majority of trade transactions have...

To Increase Profit, Involve More Employees

Posted by: Today's Tip Contributor on February 16

After 42 years in business, holding positions that included chief executive of large and small businesses alike, I now spend my time coaching small business owners on what they can...

Conquer Contact Overload

Posted by: Today's Tip Contributor on February 15

Feeling snowed under by the sheer number of contacts you need to wade through every day? Not sure which contact to call on next, or which task should take precedence?...

How to Evaluate a Credit-Card Processing Contract

Posted by: Today's Tip Contributor on February 14

Credit-card processing can often be one of the most confusing and frustrating aspects of getting a business set up. As a result, it's pretty common for business owners to get...

Stop Doing Things That No Longer Make a Profit

Posted by: Today's Tip Contributor on February 11

As the old saying goes, insanity is doing the same thing over and over and expecting to get different results. It does not matter how long you've done something, if...

Plug into Millennials' Tech Needs

Posted by: Today's Tip Contributor on February 10

The millennial generation grew up in an instantaneous world, with Google immediately answering their every question and helicopter parents at their beck and call. Millennials are now bringing those same...

Evaluate Your PR Firm

Posted by: Today's Tip Contributor on February 09

You're an entrepreneur. You have an idea that creates a new social media category, redefines philanthropy, or transforms social sharing for mobile commerce. You believe support from a PR firm...

To Innovate, Know Where and How to Play

Posted by: Today's Tip Contributor on February 08

Small businesses are the vanguard of innovation. They create the most jobs, account for an increasing share of patents, and introduce new disruptions to established firms. But they cannot be...

Find Your Company's Most Valuable Asset

Posted by: Today's Tip Contributor on February 07

Give your business a makeover by getting the right strategic mix of hard assets such as property and equipment, and soft assets such as knowhow, name recognition, customer lists, and...

Create an Engaged Organization

Posted by: Today's Tip Contributor on February 04

Companies with engaged employees outperform companies with disengaged employees. Obvious, right? Less obvious is how to create an engaged organization. Engagement begins when you make employee engagement your organization's cornerstone....

Stop Playing Defense on Social Media

Posted by: Today's Tip Contributor on February 03

Most companies today still use social media to play defense. Social customer-relationship-management implementations have been focused on discovering customer complaints after they happen, either via message boards or tracking conversations...

A Digital Marketing To-Do List

Posted by: Today's Tip Contributor on February 02

As consumers continue to increase the time they spend online across a proliferation of digital devices, businesses of all sizes are taking a hard look at the best ways to...

Let Reality, Not Fear, Be Your Guide

Posted by: Today's Tip Contributor on February 01

As a coach, I often meet clients who are concerned about their finances and disappointed by their income. In most cases, the fear of financial loss creates bursts of frantic...

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Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

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