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Align Your Teams in the U.S. and Abroad

Posted by: Today's Tip Contributor on December 15, 2010

Your startup has headquarters in the U.S. and a small office in India that uses the country’s engineering talent. How do you make both your U.S. and India offices feel like they’re part of the same team?

1. Try for face time. Cash may be tight, but try to find it in your budget to bring key members of the India team to the U.S. office, if only once a year and for a short time, rather than simply relying on digital tools. Give the India team a feel for the U.S. office culture. Bring them on a partner or customer visit and help the engineers understand the business side.

2. Overcommunicate. Communicate with the team in India on every important decision made and even some of the not-so-important ones, whether or not it affects their day-to-day jobs. Looping them in on announcements regarding employee hires, new client wins, or even just run-of-the-mill administrative tasks will make your team in India feel like they know everything that’s going on in the company even if they’re 10 hours ahead of you.

3. Hire wisely. When you’re looking for someone to manage the India office, make sure it’s someone you know and trust. As an example, our India operation is headed up by one of our co-founders’ college roommates. At the very least you should hire someone you’ve worked with previously, and who understands how to manage an offshore operation efficiently and effectively.

Zephrin Lasker
Co-Founder and CEO
Brooklyn, N.Y.

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