Competition for awards is intense, and the best companies or products don’t always win. At times, the judges determine winners by what information the nominator submits and the wording of the award submissions. In my experience, there are a couple of key things to consider:
1. Choose your awards carefully. Consider critical items such as: What does the application require? What will you gain if you win? How can your organization use the award to generate sales, business awareness, and credibility? Pick the awards that promise the optimum return on your investment. After all, chasing awards that are irrelevant or unattainable is a waste of everyone’s time and resources.
2. In filling out the award application, use strong action verbs and adjectives without resorting to hyperbole. For example, "With great skill and perseverance, our team attained 100 percent participation" reads better than "Everyone participated and put in their best effort."
3. Call the person in charge of running the awards program and ask what a winning submission would contain. When you’re clear about what needs to be done, assign the project to your best people. If the award is worth applying for, it is worth winning.
You’ll increase your chances of winning if you have a strong product and take the time to submit your company’s nomination properly. Missing or skipping questions or not providing information will automatically eliminate you from consideration. Submitting a nomination that is thoughtful, well worded, and accurately describes your businesses qualifications and capabilities will help you reach the end goal: winning the award.
T. Craig Bott
President and CEO
Grow Utah Ventures
Salt Lake CityM
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