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To Get the Most Out of Conferences, Follow Up

Posted by: Today's Tip Contributor on June 24, 2010

Perhaps you’ve recently attended a few conferences and now you’re anxious to get back to the work that has piled up on your desk. Remember, you went to the conference with the goal of making solid connections. That doesn’t end after you’ve returned—in fact, that’s when the hard work begins.

We all know how easy it is to leave the cards you collected in a drawer or enter them into your system. But if you just do that, you’ve wasted your time and energy going to the conference. Put these names to good use and communicate with the individuals you have met. Consider the following follow-up methods:

1. Thank them with a handwritten note sent via regular mail (not e-mail).

2. Send them an article of interest (one that you or perhaps a respected colleague wrote).

3. Invite them to be a guest of yours at an event.

4. Send a copy of your newsletter.

5. Introduce them to other folks who might help them.

Beth Goldstein
Marketing Edge Consulting Group

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