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Expanding Your Mobile Marketing Vision

Posted by: Today's Tip Contributor on March 17, 2010

With more than 276 million mobile subscribers in the U.S., the mobile marketing opportunity is real and it’s here for your company right now. But as you consider how your small business can take advantage of this opportunity, it’s important to remember that the mobile world is not a one-trick pony. It’s quite the opposite. When you examine the numbers and the success rates of current mobile campaigns, channels such as SMS and mobile Web immediately emerge as two great places to start. In fact, for many businesses those two avenues will be the extent of their mobile marketing efforts. For others however, the answer may lie elsewhere.

For example, did you know that according to comScore, more than 27 million mobile subscribers accessed a social networking site or blog through their phone in last month? The fact is that more and more consumers are looking to the mobile device as the entry point into their social world and by launching a branded social media page on Facebook, consumers have a chance to engage with the brands they care about as well as other brand devotees, all from their mobile phone.

If the social media avenue isn’t for you, perhaps your business needs a mobile application that can be rolled out to those app-starved iPhone, BlackBerry, or Nexus One users. As of last October, the Apple App Store had passed more than 100,000 applications, with more than two billion downloads—a number which we simply cannot ignore. Many of these applications are powered by brands looking to further ingrain themselves into the lives of consumers.

Recently I read an article which stated that "the era of the PC’s dominance is officially over" and that we have "crossed over into the age of mobile computing." As a marketer I can’t agree more. The question is: What is your organization doing about it?

Ivan Braiker
Kirkland, Wash.

Reader Comments


March 17, 2010 12:17 PM

About the lamest article EVER in this subject.


March 17, 2010 12:46 PM

I have to agree with Carol. Where is the information? The tip is: lots of people log onto SMS via mobile devices and you should market to them. Really, doctor? You think? How about putting an idea or two in there to help us peons, Ivan? This article is pathetic.

Jim Crane

March 17, 2010 12:58 PM

Please help bring the iPhone to Verizon. Sign this petition and spread the link by posting it on facebook, myspace, twitter, blogs, etc. Get the word out. Spread the link.



March 17, 2010 3:39 PM

Prof.P.Madhu Sudana Rao @ Dr. P.Kesari

March 18, 2010 7:32 AM

The world has become more centered on mobile, and businesses need to mobilize their marketing campaigns now. Mobile is arguably the most powerful marketing medium and the time to move is now. The 21st century mobile phone is a computer, a telephone, a personal assistant: all of that, and more. Here is your by-the-numbers guide to fully mobilizing your small or midsize business, including the mobile service plans; the gadgets that can help fully mobilize your business
The number of mobile phone users is almost doubles that of PC owners — and growing exponentially every year. One of the main reasons the mobile platform is gaining momentum as a marketing tool is because of its enormous growth potential.
• Mobile marketing is fast becoming the most feasible way to boost sales spread awareness about your business and create customer loyalty. Short Message Service (SMS) campaigns are one of the most popular and widely used mobile marketing strategies. It is simple and effective. Customers voluntarily provide cell phone number to business so that they can receive special promotional offers, new happenings, specially designed advertisements and alerts as text messages. This way target customers can be located. Further mobiles are portable, hence people carry every where. So it is easy for businesses to establish and strengthen a one to one relationship with their customers. It is much easier to read as compared to emails sent on a computer.
• These days, you can't afford to conduct business solely from your office; the ability to conduct mobile business has become a vital part of success. Even if you just step out to get an occasional cup of coffee, you'll want to stay connected to your office, clients, and customers. And if your business requires a lot of time on the road, performing mobile business is an absolute necessity. During airport delays, visiting clients, and hotel stays, you'll always be up-to-date as if you never left the office.
• Today, staying responsive to your business means more than just having a business cell phone and making an occasional call from the road. It means sending and receiving e-mail, keeping your schedule and calendar updated wirelessly and synchronized to your office desktop, and turning downtime into uptime. Learn how you and your employees can be on the go with business travel or personal obligations and still conduct business as usual.
• Although you left the office, you don’t have to leave your email. Bring your business email with you on the train, plane, or car to increase your business productivity and efficiency. With working from remote locations becoming a requirement, having mobile access to the same business email account, calendar and tasks as you would on your desktop provides you with some consistency in your busy life. Windows Mobile email for business simplifies business travel while keeping you up-to-date by offer real-time access and synchronization to the internet, vital documents, important emails, calendar, and tasks.
• Get a wireless laptop connectivity plan to avoid looking for internet “hot spots.” Stay connected to your office and clients with fast, reliable wireless internet connection on your laptop anywhere you go. When you’re working remotely, you often have time constraints, making internet speed and connection even more important. Make your valuable time more productive with a wireless laptop connectivity plan for your business.
• Increase productivity, reduce redundancy. Choose collaborative software to allow multiple employee access to a document from the same location or numerous remote locations. Employees no longer have to wait from one person to close a document so another can gain access and make edits. Additionally, edits can be made simultaneously to prevent erasing of other edits or making the same correction in other copies of the document and trying to synchronize them later. Business collaborative software allows more work to be done both efficiently and correctly.
• Set up a business travel account to simplify frequent business travel. Having a business account allow you to manage and book your own business travel while offering convenience tools and options to track and report business expenses along with rewards for traveling. Or make business travel hassle-free by hiring a full-service travel broker book business travel and track business travel expenses for you. Business travel brokers not only take care of the travel, but can set up meetings, events, and host guests at a professional degree. When you need a break from work, travel brokers such as The Travel Team, can plan and book your leisure vacations as well. Full-service travel brokers make travel enjoyable and stress free, whether its business travel or personal travel.

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