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How to Promote a Business Event on Twitter

Posted by: Today's Tip Contributor on July 15

While businesses of all sizes look for ways to leverage Twitter, Web-savvy event promoters are using this hot social networking tool to sell out their events. Here’s how:

1. Create a branded Twitter page for your event. Even if you already have a personal Twitter account, make up a new one for your event. Think of this page as the face of your event.

2. Follow unashamedly. When you follow someone, it sends a lovely "Here I am" message to their personal e-mail in-box. Following people is the equivalent of an invitation. Follow everyone whose attention matters to your event. Many will follow back!

3. Create a unique "hashtag." A hashtag (#) unifies all event-related tweets into a cohesive conversation, both before and during your event. Come up with a hashtag for your event and make people use it. Lead by example.

4. Participate in relevant discussions. Use tools like Twitter Search and Tweetdeck to find people who are talking about subjects relevant to your event. When you insert yourself into these conversations, you’ll expose your event to those who are most likely to respond to it.

5. Foster virality. This simply means getting people to tweet whenever they register for your event, thus affording your event exponential exposure.

6. Don’t be afraid to ask for the sale. Once you have some attention on your Twitter account, do occasionally post things like "Hey, please sign up here for the event. Tickets are going fast." You should also ask people to "re-tweet" your entreats.

Jack Mardack
Director of Marketing
San Francisco

Reader Comments

Paul Gibler

July 15, 2009 07:19 PM

Great list! How about one on all the social media tools to integrate into your meetings - Flickr, blogs, podcasts, etc.?


July 16, 2009 04:35 PM

Would this be a good venue for a free event like a Car Care Fair? I haven't been on twitter so am not sure how to use it.


September 13, 2009 09:58 PM

Simple and to the point. Nice list. Thanks Jack!

Cal Tweet

October 9, 2009 05:56 AM

Problem solved ..just Cal Tweet your event

Commercial Truck Painting

April 23, 2010 11:41 AM

Thanks for the advice and tips.

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