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Build Your Business in Your Local Community, Not Just Online

Posted by: Rod Kurtz on July 24, 2009

Using Twitter, Facebook, and LinkedIn, many small businesses have been able to increase their Internet presence and online footprint. However, when it comes to building meaningful business relationships, face-to-face, personal communication is still unmatched.

Often, businesses think of the large trade shows and conferences as key to meet-and-greets and networking. However, many small businesses should look to the local community as an easy and inexpensive way to introduce your business to new people, build relationships, and put a face to the company.

When starting out, look to organizations that have the same fundamental interests as you and your organization. Local user groups, professional and/or volunteer organizations, and chamber of commerce meetings are all great starting points. By selecting the right group for your business, you establish a common ground from which to start a dialogue and ensure a comfort level for all parties involved. By utilizing the local community, you can quickly establish new connections that are easy to maintain and as a result, you get better leads and more closed deals because people develop a better understanding of both you and your company.

At the end of the day, your new associates may not read your every tweet, but they know you and your company and will trust you with their business.

Eric Mandel
Reston, Va.

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