Bloomberg the Company & Products

Bloomberg Anywhere Login


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Prepare a Strong Elevator Pitch

Posted by: Rod Kurtz on June 17, 2009

Ever find yourself in a room with a key prospect and you couldn’t succinctly explain your business to her—in less than a minute? Perhaps you rambled on, never getting to the point, or you froze up. Then you need a solid elevator pitch. An elevator pitch is designed to get the person standing in front of you (in the proverbial elevator or networking event) to develop an interest in learning more about you and your company. It is not a sales activity, but it could lead to one in the future.

In general, your elevator pitch or your brief introduction to somebody should include the following:

1. Your name, company name, and your role in the organization.
2. A clear, brief description of your product or service and the benefit(s) it provides.
3. A statement about what makes your product or service unique or sets it apart from competing products or services.
4. A brief but compelling statement about your product’s or service’s value (i.e., improves health or saves money).
5. A demonstration of your personal energy and passion for making this business succeed (words not always required for this).

The following is a general template that you can customize to develop your elevator pitch:

Hello. Thank you for asking about my company. I’m [your name], and I’m the [title] for [company name]. We offer [competitive advantage, value/benefit] to the [target customer] to meet or satisfy the [target customers’ major want or need that your company fulfills—this is a benefit statement].

We do this by [product/service brief description].

We feel passionately about this because [i.e., your passion, skills, and technical expertise].

If this is of interest to you, I’d love to provide you with a little more detail when we have more time [when we aren’t stuck in an elevator or on the soccer field]. Can I get your business card so I can call you to set up a time to speak further?

Practice this in front of the mirror, and you’ll be amazed at the response you get the next time you try to connect with a prospect—in the elevator or at a networking event.

Beth Goldstein
Marketing Edge Consulting Group

Reader Comments

Kathrine Farris

July 2, 2009 11:15 AM

These are Great tips, Beth! As a new entrepreneur, this is of great importance and ever changing. I really found your 'fill-in-the-blanks' useful! Thank you!


Post a comment



Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!