With more and more Web sites going up daily, it’s often hard to break through the noise on the Internet and move up the rankings. It becomes increasingly more difficult when small companies don’t have the money to hire a search engine optimization firm or internal SEO expert to help your company appear in relevant searches.
Below are a few quick and easy tips that can help your company’s site attract more attention.
Pay close attention to your page titles. If you are a wireless company, make sure the word "wireless" is in the page title. Search engines are trying to provide searchers with information that is not only useful but also relevant, and it can’t read your mind. They are really good at reading text, so tell them what your site is about. It sounds like a given, but you’d be surprised how often relevant keywords are omitted.
Remember your end user at all times. Think about others when it comes to optimization and how the end user will find you. Google provides a number of keyword research tools (Google it) that help you find out what end users are looking for. Make sure not to ignore your site’s analytics, either, as this can provide data on how people are finding your site.
Sometimes all you have to do is ask for links. In the eyes of the search engines, links are still the most important factor that help boost your ranking, and you’d be surprised how willing people are to link to your site if it has good information. Sometimes all you have to do is ask. Make sure those links are relevant, though, as the number of links isn’t as important as the relevancy and the quality.
Learn to write copy that sells. Statistics suggest that you have five seconds to capture a reader’s attention. You could rank well for a term, but if the copy isn’t engaging it won’t matter. Remember, no matter what you do, you are trying to get customers not just impress search engines. Search engines have the same goal.
Learn the basics on the cheap. There are many great articles online that will guide you through some basic search engine optimization strategies. If you’re serious about it, start doing some reading. Sites like Search Engine Journal and Sphinn are great resources for learning about Internet marketing strategies and implementation.
Director of Internet Marketing
Salt Lake City
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