Improve Your Site's Rankings

Posted by: Rod Kurtz on May 27, 2009

With more and more Web sites going up daily, it’s often hard to break through the noise on the Internet and move up the rankings. It becomes increasingly more difficult when small companies don’t have the money to hire a search engine optimization firm or internal SEO expert to help your company appear in relevant searches.

Below are a few quick and easy tips that can help your company’s site attract more attention.

Pay close attention to your page titles. If you are a wireless company, make sure the word "wireless" is in the page title. Search engines are trying to provide searchers with information that is not only useful but also relevant, and it can’t read your mind. They are really good at reading text, so tell them what your site is about. It sounds like a given, but you’d be surprised how often relevant keywords are omitted.

Remember your end user at all times. Think about others when it comes to optimization and how the end user will find you. Google provides a number of keyword research tools (Google it) that help you find out what end users are looking for. Make sure not to ignore your site’s analytics, either, as this can provide data on how people are finding your site.

Sometimes all you have to do is ask for links. In the eyes of the search engines, links are still the most important factor that help boost your ranking, and you’d be surprised how willing people are to link to your site if it has good information. Sometimes all you have to do is ask. Make sure those links are relevant, though, as the number of links isn’t as important as the relevancy and the quality.

Learn to write copy that sells. Statistics suggest that you have five seconds to capture a reader’s attention. You could rank well for a term, but if the copy isn’t engaging it won’t matter. Remember, no matter what you do, you are trying to get customers not just impress search engines. Search engines have the same goal.

Learn the basics on the cheap. There are many great articles online that will guide you through some basic search engine optimization strategies. If you’re serious about it, start doing some reading. Sites like Search Engine Journal and Sphinn are great resources for learning about Internet marketing strategies and implementation.

Russ Page
Director of Internet Marketing
Fifty Studio
Salt Lake City

Reader Comments

Jessica

May 27, 2009 9:03 AM

Great article and good point! Using a combination of search engine optimization (SEO) techniques you CAN do it all yourself in just a few hours a week!

Jessica Perlman
eBoot Camp, Inc.
www.theEbootCamp.com

Katlin Farrell

May 27, 2009 2:49 PM

Nice article, good intro to the whole SEO concept.

Ever thought of analizing the websites of small businesses? Maybe pick 5 and talk about the top three changes they could make to improve their website.

Post a comment

 

About

Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.

To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.

BW Mall - Sponsored Links

Buy a link now!