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Use Social Media to Track Customers and Prospects

Posted by: Rod Kurtz on April 7, 2009

With the pervasive adoption of social media, no doubt your customers and prospects are out there. They are sharing their opinions and ideas in unaided, natural conversations. More important, they’re also influencing others.

So where are your customers online? Do they blog, use Twitter, LinkedIn?

There are a ton of free tools than can help you figure this out. Use them. Search for your brand using sites like:

Google Blog Search


Google Search Trends




Searching free tools for your company, competitors, and products can be very revealing. You can get a great sense about what your customers are saying about you and the space in general.

Most online conversations are RSS-enabled. So if you can, use an RSS reader (such as Bloglines or Google Reader) to centrally track the different conversations happening about your company.

Jay Henderson
Director of Product Marketing
Waltham, Mass.

Reader Comments

srdha sasy

April 7, 2009 3:35 AM

i want to say some thing "good job"
Look at the best search engines from one place!

Robin Broitman

April 9, 2009 9:28 AM

For readers interested in how to search the social web to monitor conversations, I have put together a comprehensive guide: How-To Search the Social Web: Ultimate Toolkit:

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