With the pervasive adoption of social media, no doubt your customers and prospects are out there. They are sharing their opinions and ideas in unaided, natural conversations. More important, they’re also influencing others.
So where are your customers online? Do they blog, use Twitter, LinkedIn?
There are a ton of free tools than can help you figure this out. Use them. Search for your brand using sites like:
Searching free tools for your company, competitors, and products can be very revealing. You can get a great sense about what your customers are saying about you and the space in general.
Most online conversations are RSS-enabled. So if you can, use an RSS reader (such as Bloglines or Google Reader) to centrally track the different conversations happening about your company.
Director of Product Marketing
Want to improve the way you run your business? Entrepreneurs, academics, and consultants from diverse industries offer practical advice on a variety of topics each business day.
To submit a tip for consideration, first check our archive of previous tips to make sure you're not repeating a tip someone has already contributed. Then send the tip to Small Business channel contributor Michelle Dammon Loyalka. Because of the volume of material she receives, she may not respond to each individual.