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Remember to Think Local When Marketing

Posted by: Rod Kurtz on April 13, 2009

Many small businesses have been able to increase their Internet presence and online footprint with tools like Twitter, Facebook, and LinkedIn. However, when it comes to building meaningful business relationships, face-to-face personal communication is still unmatched.

When starting out with your face-to-face networking strategy, don’t just concentrate on large trade shows and conferences. Include nearby organizations that have the same interests as you and your organization. Local groups, professional and/or volunteer organizations, and chamber of commerce meetings are all great starting points. By targeting appropriate groups, you establish a common ground from which to start a dialogue and ensure a comfort level for all parties involved. If you continue to maintain these relationships, you can get better leads and close more deals.

Eric Mandel
Reston, Va.

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