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The Case for Expanding Your Online Sales Presence

Posted by: Rod Kurtz on January 30, 2009

It may be easy to cut back on all cost-related operations, but just as consumers become wiser with their spending during slowdowns, as a small business owner you too should be wise with your business spending.

Consider expanding your online sales presence in lieu of reducing offline sales staff. You don’t need to do anything drastic like create a full-fledged online shopping experience, but rather simply create additional resources so that potential customers can better find means to search for the product or services they’re interested in.

Consider building a simple Web site or expand upon your existing Web site with the following additions:

• A small catalog of your most frequently sold products or services, with full descriptions and/or pictures to help potential customers shop.

• A way for customers and clients to easily contact you regarding any questions. Go beyond the simple address and directions to your storefront and include instant message, e-mail, and social media contacts.

• Create pages or feedback forms so that customers can provide immediate reviews or feedback. Have all feedback sent directly to your e-mail so you can monitor customer opinions and relations.

• Don’t forget to let the offline customers and clients know about the new online presence too. Promote your short, easy to remember Web site URL on sales receipts, business cards, and in-store signs.

Peter Pham
Redwood City, CA

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